links...to buy..or not to buy? does "hits" matter?
By ShockExcite Media Sdn Bhd
Hello all!, another day another article..however this may be different from our usual complains and grand ideas related to mobile industry...
I'm very sure everyones awareness of links,sponsors etc...yea..links links links...
The subject of buying one-way links is a controversial subject at the moment... A lot has been said, depending to whom you're talking to, you are likely to get opinions from "aiya what for do it??" to "Wei! you should do it man!!". So what's the average website owners decission?
Well, if you asked me..look at it from a business point of view.Some of the search engines look at it from an advertising point of view, perhaps thats how you should look at it.
For the past few weeks... we gathered feedback from clients and partners which projected an increasing number of them buying one-way links or getting/providing sponsors from other sites.
So the question is:Would it help make money other than hits??
Back to the basics of linking (ahem..ready?)
Before I answer that question, let's go back to basics. Why do we need links in the first place? Can't we just have a site with no outside links that will still rank high?
Here's how Google ranks Web pages: Quoting sources we gathered and compiled from numerous journalist sites..
Google ranks websites on their value of merit. One of Google's algorithms that does just that is the Page Rank™ algorithm, named after one of Google co-founders, Larry Page. In its most basic form, Page Rank™ calculates the number and quality of incoming links to any given website.
As far as Google is concerned, a link from site A to site B is viewed as a 'vote', which means that if 300 sites link to site B, that site must be more important than if it only had 5 or 10 inbound links.
As a result, the more links you would have pointing to a given website, usually the better that site would be perceived in terms of quality of content. Since the past 3 or 4 years, a great number of webmasters and site owners have participated in what is called "reciprocal link exchanges", which, as the name implies, does just that: "lets trade links!".
There is nothing wrong with that. However, since Google's two major last updates, in November and January, reciprocal links don't seem to have the same impact as they once had, at least not from a ranking point of view.
Since then, it would appear that one-way links (from Site A to Site B and not the otherway back) are receiving better rankings.
Which raised questions "are buying links a benefit to site owners?" if a website or portal carries a number of advertisers with links on its homepage, all pointing directly to those sites, isn't this link buying? It sure looks like it to me...
We should approach the subject of buying links the same way you would approach any other business proposal or transaction: with thorough planning and attention to the small details. You should sit down and plan carefully the way you will do this. You probably have some sites in mind you would like to contact in an effort to see if they will 'lease' you some links.
A few years ago, what would have happened if you purchased a 'lifetime link' from a site like Enron? (how many remembers?) It's pretty clear today that this would have been a bad idea.
Honestly, I have been approached by a few of our clients that they are interested in leasing some links to us... Some of them have a PR (Page Rank™)
How much should you be expected to pay? NOT SURE
That said, the asking 'monthly leasing' quotes I received from some of these companies range between a low of about $ 15 a month to a high of about $ 70
is it worth the price??? i really wonder..
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